Corporate Social Responsibility has become a hot topic in recent years as Millennials now make up the majority of the workforce. Cone Communications did a study in 2016 that showed some shocking statistics:
- 75% of millennials would take a pay cut to work for a socially responsible company.
- 76% of millennials consider a company’s social and environmental responsibilities before accepting a job.
- 64% of millennials will not take a job if the potential employer doesn’t have a strong Corporate Social Responsibility.
This data shows that the compensation is no longer enough for an organization to get the best and most innovative workforce. Employers need to start thinking differently about their practices and how they present themselves to future employees.
Social responsibility at the corporate level is an ongoing thing. It’s more than just charitable giving; it encompasses day-to-day operations and getting down into the weeds. Millennials want to feel like they are making choices that support change and aren’t just a number to their employer.
If you, as an employer, want a workforce that is passionate and has initiative, consider looking at opportunities outside of your organization that will provide that sense of social responsibility. Many of our partners have found this with Knoxville Habitat for Humanity.
Being a Covenant Partner with Knoxville Habitat allows you to support a local family and provides your employees an opportunity to volunteer for builds. This enables employees to give back to their community and reinforces a positive association with your company.
If you want a passionate and engaged workforce, social responsibility is critical. Click Here or reach out to Brittany Heater-Dies at firstname.lastname@example.org to learn how your organization can partner with Knox Habitat today.